GROW Wausa: What Does Shop Local Mean

As you pass by the Wausa Auditorium, you may notice the message on our community sign that says “Shop Local.” But what does shopping local truly mean for our community? Every dollar spent at a local business typically yields a significantly greater economic impact.

Studies Show:

• A study highlighted that when consumers spend $100 at a local business, approximately $68 stays within the community. In contrast, when the same amount is spent at a chain store, only about $43 remains local. This significant difference underscores the economic impact of chain stores on community wealth, emphasizing the importance of supporting local businesses to enhance local economic resilience and growth.
• Research suggests that every dollar spent at a local store generates three times the impact in terms of jobs, income effects, and tax benefits for the local economy.

Advantages of Shopping Locally:

• Supports Local Enterprises: Purchasing from local vendors helps maintain the flow of money within the community, bolstering jobs and businesses.
• Fosters a Stronger Community: Local establishments tend to be more engaged in the community, actively contributing to its growth and vibrancy.
• Promotes a Diverse Local Economy: A flourishing ecosystem of local businesses stimulates innovation and encourages startups, enhancing the community’s resilience to economic challenges.

Buying local signifies your support for your neighbors and contributes to the development of a flourishing local economy. By shopping locally, you help retain more money within the community, which in turn funds vital services, supports local schools, and maintains public spaces. This is known as the Ripple Effect or the Local Multiplier. Not to mention attracting new residents. When you choose to shop at locally-owned businesses, you are nurturing entrepreneurship and innovation, providing small business owners with opportunities to thrive and expand.

In addition, local businesses often offer personalized services and unique products, creating a lively and varied marketplace that embodies the character and spirit of the community. By supporting these businesses, you enhance community bonds, promote sustainable practices, and help preserve the distinct identity of the area. Ultimately, shopping local is an investment in the future and well-being of Wausa.